Why is it important to have an effective International Communication Strategy? Abbey Communication explain.

The importance of a successful International Communication strategy.

As advances in technology encourage global interactions on a more frequent basis, the need for successful international communication is becoming common place. Whether via video calls or face-to-face in country meetings, the way your business communicates internationally is of paramount importance.

Business is, first and foremost, about people: their differences, their varied backgrounds, national customs and cultural ‘norms’, their unique ways of doing business, forming relationships and interacting with each other.

If you run a multi-national operation with sites in various countries, or your organisation is planning to expand into international markets you need to make sure you are well prepared for the cultural and linguistic nuances of the environment you will be operating in.

Abbey Communication’s own research with clients suggests that success in international settings depends on more than English language skills alone. Increasingly, successful international careers depend on the ability to successfully navigate both organisational and national cultural differences, as well as the ability to communicate clearly in English to other non-native speakers.

Successful International communication strategies must consider a wide range of cross-cultural issues:

  • The correct way to address people
  • How to build trust
  • The use of appropriate formality/informality in emails and letters
  • Business card etiquette
  • Time management
  • Awareness of hierarchies

Understanding, sensitivity and a readiness to adapt are all essential qualities when conducting business across boundaries and cultures. Here at Abbey Communication we help organisations take advantage of global opportunities by equipping them with the skills and knowledge required to overcome challenges and succeed in what can be a bewildering multicultural landscape.

To find out more about Abbey Communication’s unique International Communication training programmes click here 

Other blog posts you may be interested in reading…

Why every International Manager should take International Communication training

Effective International Communication as an English Speaker

 

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